• Develop and strengthen your brand. It is a wonderful way of telling the dams industry that your company is serious, niche positioning
• Generate lucrative and highly targeted business leads
• Have access to important prospects and make sales without the apprehension and possible resentment that characterises traditional direct sales
• Learn what is and what is not working as strategies in the dams industry
• Let the market experience your product through ‘hands-on display’, get feedback and answer industry questions face to face
• Advise the industry of key changes in your business, such as M&A’s, rebranding or repositioning